Cignifi has developed a suite of behavior-based scores that enable marketers to acquire customers more efficiently and underwriters to set pricing and underwriting rules based on accurate default rates.
Cignifi's growing suite of scores includes Cignifi Risk and Cignifi Response, with additional scores underdevelopment.
Cignifi Risk is the first credit score based on consumer lifestyle and behavior. Unlike traditional credit scores, Cignifi Risk provides immediate insight into a current or prospective customer's probability of default, even for customers with no traditional credit history.
Cignifi offers standard scores as well as customized models tailored to your unique products and target market.
Cignifi Risk can be integrated directly into existing decision systems through our API for online applications or bulk data extracts for pre-screen and customer monitoring.
Cignifi Response helps you determine the type of products to offer a customer and the overall likelihood that the customer will respond, enabling you to get the most out of every marketing dollar.
Cignifi Response measures the probability that a consumer will respond to a particular offer, enabling you to prioritize mailings, telemarketing, e-mail, and SMS based marketing to reduce costs and improve return on investment.
Cignifi Response is customized to your specific offering, such as product offering and target demographics, and can be deployed in tandem with your existing marketing workflow.