About Cignifi

Cignifi’s Credit & Marketing Analytics Platform is an integrated set of proprietary, AI-based Big Data analytics tools that leverage mobile phone data and other non-traditional data to help telcos and financial institutions reach underserved or unbanked consumer segments.

Company Leadership

Jonathan Hakim


Jonathan 1.png
LinkedIn Icon.jpg.png

Jonathan is a serial entrepreneur with broad emerging markets expertise. He is passionate about identifying new trends and turning it into industry-leading products. 

Jonathan has decades of investment banking and international finance experience at top investment banks, including UBS & Lehman Brothers. He also served as Managing Director of the International Finance Corporation (IFC), which is the private sector investment arm of the World Bank. Jonathan started his career as banking journalist for The Economist magazine. 

Jonathan holds a Bachelor’s Degree from Oxford University and a Master’s Degree in Economics from the London School of Economics and Political Science. 

Luis Sampaio

LinkedIn Icon.jpg.png

Luis has 20+ years of experience in multidisciplinary management, business development, and startups with a successful track record of top-line growth, scaling operations, and building high performing teams.


Luis leads Cignifi’s business in Latin America, responsible for the company’s product profile, sales, and partnerships, and manages all functions of the organization based in São Paulo, Brazil.


Prior to Cignifi, he co-founded Norte Marketing Esportivo as the largest media and sports marketing company in Latin America, where he assumed the role of Executive Director/Managing Partner responsible for operations, strategy, and M&A, and served as acting CFO and CIO leading most areas of the business. Luis holds a Degree in Civil Engineering from Universidade de São Paulo (POLI - USP).

Bruno Moreira



Bruno is a full-stack engineer with more than 18 years of experience working in financial markets and banking technology, successfully building complex systems that demand high levels of efficiency.


Bruno has been responsible for modernizing Cignifi’s data platforms and leading the company’s cutting-edge product development while overseeing the entire R&D team.


After starting his career as a self-taught software developer, he earned two degrees in Computer Science and Computer Software Technology and has since served in multiple leadership roles at financial institutions, including Barclays UK and Banco Bradesco.

LinkedIn Icon.jpg.png

Board Members

Arjuna Costa

Flourish Ventures

Stewart Langdon

Leapfrog Investments

Larry Rosenberger

Fernando Viotti
Highline do Brasil

Arjuna Costa.jpg