A Smarter Way to Monetize Your Data
Cignifi’s Credit & Marketing Analytics Platform provides a set of powerful, AI-based Big Data modeling and analytics tools that enable telecom operators, retailers, lenders and insurers to reach underserved customers who have limited or no credit histories.
Our sophisticated behavioral scoring engines help our clients acquire new customers and transform their raw data into financial opportunities.
With successful product implementations in multiple countries around the globe, we are the leader in monetizing mobile phone behavioral data. Our customers include some of the biggest names in telecom and financial services.
A Better Credit & Marketing Analytics Platform
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Cignifi's Credit & Marketing Analytics Platform is the first Big Data platform on the market that can build highly accurate scores based on behavioral mobile phone interactions of telecom customers
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We leverage huge raw datasets gathered by mobile networks or harvested directly from mobile devices
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Our proprietary big data scoring engine delivers a suite of complementary scores that can be combined to create powerful marketing campaigns or risk scores for thin file/no-file customers
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We offer clients an end-to-end solution capable of providing dynamic on-demand insights on hundreds of millions of individual customers
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We have unmatched experience and expertise in managing and modeling large-scale mobile data for customized applications
Benefits of Our Credit & Marketing Analytics Platform
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Proven to Increase High-Margin Revenue Streams from Internal and External Data Sources
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Access to Large New Market of Underserved Customer
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Proven to Reduce Defaults from Thin or No-file Consumers
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Complements Traditional Payment-based Credit Scores
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Cloud or On-Premise Solutions with Complete Data Security And Regulatory Compliance
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Technology Agnostic and Seamlessly Scalable Platform
Proven Business Impact
Client Challenge
A large mobile operator with networks in several emerging markets was experiencing significant churn and was looking for greater insights to understand its customer lifecycle. Existing internal marketing campaigns were not delivering the business results they wanted, and the MNO was losing market share.
Our Approach
Cignifi created a suite of behavior-based marketing data models across multiple categories such as Churn, Best Offer, Pre-to-Post Paid Conversion and Customer Lifetime Value in order to increase lift and drive ARPU.
Significant Business Impact
Cignifi delivered a 50-60% lift vs. the traditional segment-based marketing approach that had been used previously by the MNO.
In the largest market, Cignifi achieved a 70% increase in the sales rate while decreasing defaults by 56%. These powerful results were achieved by our proprietary behavioral scoring platform.
Increase in Conversions
Decrease in Defaults
“The genius of Cignifi is that its platform doesn’t depend on smartphone adoption to scale. It can accurately assess and qualify large pools of underserved consumers in emerging markets who carry only a feature phone in their pockets for a wide range of financial services.”
Arjuna Costa, Partner, Flourish Ventures
Question or Comments? We Are Here For You
Product and Partnership Inquiries
For product or partnership inquiries, please complete the form or send us an email at info@cignifi.com
We appreciate your interest in Cignifi and are looking forward to hearing from you.
Cignifi USA
245 First Street, Suite 1800
Cambridge, Massachusetts, 02142
Cignifi Brazil
Av Brigadeiro Faria Lima, 1485, cj. 21 - Torre Norte
CEP 01452-002
São Paulo - SP